Jessica has 17+ years of experience helping brands tell their stories in differentiated and breakthrough ways. She confidently declares herself as weird. She also sometimes writes in the third person for funsies.
Most recently, Jess was the Director of Brand Design & Creative at Webflow, where she led an exceptionally talented team responsible for bringing the Webflow brand to life across different mediums.
Jess's skills as a designer, creative, and leader have been shaped by working across notable companies in advertising and tech: Crispin Porter & Bogusky, Twitter, Cloudflare, MURAL, and Webflow. She is just as passionate about coming up with the big idea as she is executing on it. Jess lives in Austin, TX with her husband, 4 kiddos, and 3 doggos.
While design and creative direction is very serious business, it's also not. I am a nerd, a big goofball, and I like to have fun - both at work and in life. As my dear friend Chat Geepeetee says: Keeping it weird is essential for nurturing creativity and fostering individuality. Embracing the unconventional and celebrating uniqueness allows us to break free from societal norms, encouraging innovation, and opening doors to fresh perspectives. By embracing the weird, we create a more colorful and vibrant world that thrives on diversity and encourages authenticity.
I truly believe that open and honest communication is the backbone of a successful and tightly-knit team. It's all about clearly expressing our expectations, goals, and project objectives, while also taking the time to actively listen to each other. By fostering an environment of trust and understanding, I aim to create spaces where creativity can blossom and thrive.
I lean into experimentation, take calculated risks, and am passionate about exploring new ideas, approaches, and ways of doing things. I stay informed about industry trends and emerging technologies, and love sharing knowledge publicly in hopes of inspiring and teaching others.
Throughout my entire career I've found that leaning into collaboration with others not only produces the best outcomes, but it's also more fun & rewarding. As a leader, I encourage collaboration, open communication, and strive to build a culture of feedback amongst team members. I pride myself in creating safe spaces where ideas can be freely shared and constructive feedback is welcomed.
I understand the importance of balancing creativity with strategic objectives. I encourage innovative thinking while ensuring that creative ideas align with the overarching goals and vision of our projects or organization. By fostering this balance, I believe boundaries can be pushed, impactful results can be achieved, and creative visions can be brought to life.