While working at Kirshenbaum Bond & Partners in 2007, I designed and art directed the Wendy's breakfast campaign. This included designing all of the point of sale materials (table tents, newspaper inserts, window decals, drive-thru menu), logo lockups for their new breakfast sandwiches, and packaging (a custom Wendy's + Folger's coffee cup design as well as all breakfast sandwich packaging). The work rolled out across all Wendy’s locations in the United States.
Creative Director: Gail Barlow
Design Directors: Han Lin & Tom Fong
Copywriter: Samantha Arcade