On September 13, 2019, Cloudflare became a publicly traded company at the New York Stock Exchange. For this event, my team and I worked closely with the team at the New York Stock Exchange, designing all visual assets both leading up to the IPO, as well as for the day itself.
The deliverables included the design of Cloudflare's S1 as well as the printed version of it, creative direction and production of the Roadshow deck as well as the roadshow video. The IPO day deliverables included the exterior banner at the NYSE, along with many interior branding opportunities spanning the trading floor itself, to the podium, to the many screens throughout the building. We also designed custom orange vests for all employees attending IPO day, as well as swag for the other employees tuning in around the world.