Volkswagen Routan Interactive


While working as an interactive designer at Crispin Porter + Bogusky (in 2008), I worked on the launch of Volkswagen's first minivan, the Routan. We wanted to position this particular minivan as unique, and for any kind of family. With that strategy in mind, I designed an interactive experience where you could build your own custom family by selecting up to six people, and toggling through their features until you found the ones that fit best. When complete, you had the option to turn your family members into stickers or print out as a family portrait, in front of your new Routan.

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