Jasper: Reimagine Marketing launch video

For Jasper’s Reimagine Marketing launch, we set out to create a bold, cinematic brand video that dramatized the stark contrast between the chaos of “the old way” and the clarity of modern marketing. We opened with a humorous yet relatable look at how slow, siloed, and overwhelming marketing can feel without the right systems in place. Then we flipped the script.

Enter Jasper: the AI copilot for marketing teams. With Jasper, marketers don’t just get content—they get context, consistency, and control. The platform brings brand and campaign work into one place with Canvas, a flexible workspace for real-time collaboration, and Agents, specialized AI teammates trained on your brand, your data, and your goals. Together, these tools give teams the speed and support they need to execute at a new level.

This launch video was designed to reflect that transformation: from friction to flow, from disjointed to aligned, from busywork to big ideas.

Creative Direction & scripting: Jess Rosenberg
Motion Design & all around creative brilliance: Josh Baron

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