There are countless individuals who are using Twitter in extraordinary ways. Their stories are moving, inspiring, and educational. The goal of this pitch campaign was to share these stories with the world and inspire people to sign up for Twitter.
As part of an exploratory brand pitch, I concepted and designed this direction for a potential Twitter branding & ad campaign.
The goals of the campaign were to:
1) Get peoples’ attention!
2) Inspire them!
3) Teach them the ways of Twitter
(in a creative, non-didactic way)
4) Do something we haven’t done before